Sunday, July 3, 2022

Microsoft and Sega Exploring ‘Strategic Alliance’

Microsoft and Sega have announced they are exploring a “strategic alliance” to create new titles and a next-gen development environment.

The gaming industry is becoming more competitive and complicated, thanks to the advent of 5G and cloud computing. Games are also taking on a greater importance in society as a result of the COVID-19 pandemic and the ongoing digital transformation.

Microsoft and Sega see an opportunity to work together to create the next generation of blockbuster games, and Sega is interested in using Microsoft’s Azure cloud platform to help create a next-gen development environment.

“We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new ‘Super Game’ initiative as well as build a next-generation game development environment,” said Yukio Sugino, President and COO, SEGA Corporation. “By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.”

“SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years,” said Sarah Bond, CVP, Microsoft Corporation. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.”

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