A little over a year after purchasing Vudu from Walmart, Fandango is merging the service with its own under the Vudu name.
Vudu was Walmart’s foray into the streaming TV market, before selling it to Fandango in April 2020. Fandango, known for selling movie tickets, has operated its own streaming service, but it has failed to gain as much traction as Vudu, let alone their larger rivals.
The company clearly sees combining the two services, under the Vudu name, as the best option moving forward. The company told TechCrunch the Vudu brand has a loyal following that is quite a bit larger than the FandangoNOW user base.
Existing FandangoNOW customers will automatically be transferred to the new service, without losing any of their existing content. Customers will have access to more than 200,000 movies and TV shows, for rent or purchase, in addition to thousands of streaming titles for free.
A stronger Vudu is good news for consumers, and the streaming industry at large.