Verizon is offering subscribers free Apple Arcade or Google Play Pass in its ongoing efforts to be the center of customers’ digital life.
Carriers are increasingly expanding beyond basics wireless service, offering promotions, complimentary services and partnerships. The goal is to help reduce churn — the rate at which customers switch carriers — by becoming entrenched in customers’ lives.
For example, T-Mobile offers T-Mobile Money banking service and T-Mobile Home Internet, as well as free Netflix. Meanwhile, some Verizon plans include free Disney+, Hulu and ESPN+, as well as free Apple Music and Discovery+.
Verizon is expanding its bundled services to include a free Apple Arcade or Google Play Pass plan.
Starting May 25, new and existing customers get six months of Apple Arcade or Google Play Pass, ($4.99/mo. value) on us with any unlimited plan or 12 months on us with “Play More” or “Get More” plans.