HiTechEdge

Tag: HBO Max

  • HBO Max and Discovery+ Will Merge to Create New Streaming Service

    HBO Max and Discovery+ Will Merge to Create New Streaming Service

    Warner Bros. Discovery chief David Zaslav has said HBO Max and Discovery+ will merge to form a new, larger streaming service.

    WarnerMedia and Discovery joined forces in May 2021 in an effort to take on larger streaming rivals. The combined company is taking it a step further, according to NBC News, with plans to merge HBO Max and Discovery+ to form an even larger streaming platform.

    According to the company’s earnings report, the two streaming platforms collectively have some 92 million subscribers. Executives did not offer a name for the new service, but said it would launch in the US in the summer of 2023.

    The company’s goal is to have 130 million subscribers by 2025 and may introduce a free, ad-supported tier in an effort to reach that target.

  • HBO Max Will Revamp Smart TV Apps to Fix Issues

    HBO Max Will Revamp Smart TV Apps to Fix Issues

    HBO Max is preparing to revamp its smart TV apps in a bid to fix issues that have plagued the platform.

    HBO Max has quickly become a powerhouse in the streaming TV industry, but that hasn’t translated into a reliable experience for customers. The service has been plagued with issues, from glitchy playback controls to broken subtitles to sluggish performance.

    According to Vulture, a WarnerMedia exec has said the problems are partly the result of rapid expansion, combined with adding an ad-supported tier. As any programmer will attest, adding a major new layer to any platform inevitably opens the door to new bugs and issues creeping in. Add in international expansion to 39 new markets, and the problem gets worse.

    As Vulture points out, the biggest blame, however, lies with the origins of the app itself. Rather than being built from the ground up, HBO Max is essentially a reworked, heavily modified version of older HBO apps, such as HBO Go and HBO Now. The legacy code has contributed significantly to the existing problems.

    The WarnerMedia exec said the company is looking to rectify these issues by rolling out a completely new app, one built from the ground up. It’s a safe bet that’s just what is needed to address the issues and ensure the user experience matches the platform’s impressive content offerings.

  • HBO Max Rolls Out in 39 Additional Territories

    HBO Max Rolls Out in 39 Additional Territories

    HBO Max is expanding beyond the US, rolling out in 39 territories in Latin America and the Caribbean.

    HBO Max is AT&T’s streaming service, and has operated exclusively in the US. As more and more customers cut the cord, the streaming service has been a bright spot for AT&T, especially as DirecTV shed subscribers by the millions prior to AT&T spinning it off.

    As the company doubles down on HBO Max, global expansion is a priority, making today’s announcement an important step in that direction.

    “Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite streaming platforms. With today’s launch, we are introducing our global platform and providing a brand new user experience to millions of fans across Latin America and the Caribbean. There couldn’t be a better place to begin our global journey, as WarnerMedia has been a favorite and trusted source for compelling and entertaining content for the whole family,” said Johannes Larcher, Head of HBO Max International.

    HBO Max has committed to producing 100 local originals in Latin America, in addition to providing access to fan-favorite sports and programming.

    “The big day has finally arrived, and we couldn’t be more thrilled. HBO Max launches in our region with an unprecedented offer rewarding our first wave of subscribers and sure to delight our fans by making our collection of movies and TV series more accessible and more affordable than ever before. This past year with its unprecedented health and economic crises has been challenging for our fans from Tijuana to Tierra del Fuego, and so we are thrilled to bring some joy and inspiration to the entire community through this exclusive, once-in-a-lifetime launch offer,” stated Luis Durán, General Manager of HBO Max for Latin America.

  • AT&T and Discovery Create Joint TV Streaming Company

    AT&T and Discovery Create Joint TV Streaming Company

    AT&T and Discovery are joining forces and creating a new company that will combine their media assets to better compete.

    The streaming market has become a fiercely competitive one, with YouTube TV, Hulu, fuboTV, Sling, Netflix, Amazon, Disney and Apple spending big bucks to gain subscribers and release original content. For smaller players, like Discovery+ and AT&T’s HBO Max, it can be difficult to compete.

    According to The Associated Press, the two companies believe their best option is to combine their media offerings, creating a single company that will open the door to better bundling options. Given the two companies control CNN, Food Network, HGTV, HBO, TBS and TNT, it’s a safe bet subscribers would pay to have a bundle including those channels.

    The new company may even be able to offer complimentary plans that fill in holes in other streaming packages offered by other companies. For example, fuboTV doesn’t carry CNN, TBS or TNT, making an affordable add-on package an attractive option for fuboTV users.

    If the deal is approved, AT&T shareholders would own 71% of the company, as opposed to Discovery’s 29%. It’s believed the combined company would save some $3 billion annually, freeing up more money for original content.

    Provided Discovery shareholders sign off on the deal, it is expected to close the middle of next year.