HBO Max is expanding beyond the US, rolling out in 39 territories in Latin America and the Caribbean.
HBO Max is AT&T’s streaming service, and has operated exclusively in the US. As more and more customers cut the cord, the streaming service has been a bright spot for AT&T, especially as DirecTV shed subscribers by the millions prior to AT&T spinning it off.
As the company doubles down on HBO Max, global expansion is a priority, making today’s announcement an important step in that direction.
“Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite streaming platforms. With today’s launch, we are introducing our global platform and providing a brand new user experience to millions of fans across Latin America and the Caribbean. There couldn’t be a better place to begin our global journey, as WarnerMedia has been a favorite and trusted source for compelling and entertaining content for the whole family,” said Johannes Larcher, Head of HBO Max International.
HBO Max has committed to producing 100 local originals in Latin America, in addition to providing access to fan-favorite sports and programming.
“The big day has finally arrived, and we couldn’t be more thrilled. HBO Max launches in our region with an unprecedented offer rewarding our first wave of subscribers and sure to delight our fans by making our collection of movies and TV series more accessible and more affordable than ever before. This past year with its unprecedented health and economic crises has been challenging for our fans from Tijuana to Tierra del Fuego, and so we are thrilled to bring some joy and inspiration to the entire community through this exclusive, once-in-a-lifetime launch offer,” stated Luis Durán, General Manager of HBO Max for Latin America.