Netflix is looking to expand beyond TV and movies, hiring former Electronic Arts executive Mike Verdu to lead its video gaming endeavor.
Streaming platforms are increasingly looking for ways to expand their offerings and increase customer engagement. fuboTV is preparing to offer sports betting and Netflix is looking to expand into video gaming.
To help it break into the highly competitive market, Netflix is hiring Mike Verdu as Vice President of Game Development, according to Bloomberg. In addition to EA, Verdu also worked as a vice president at Facebook, helping developers bring their gams to the company’s Oculus VR system.
Verdu should bring valuable insights and expertise to Netflix, giving it a major leg up in its efforts to break into the market.