Colorado has become the third state to pass sweeping privacy legislations, as lawmakers passed the Colorado Privacy Act.
Privacy has become an increasingly important element to consumers and regulators alike, with Colorado the latest state to pass legislation protecting consumer privacy. The state joins California and Virginia as the only states in the country to take such measures.
The new bill stipulates that “consumers have the right to opt out of the processing of their personal data; access, correct, or delete the data; or obtain a portable copy of the data.”
While good for Colorado residents concerned with their privacy, the Colorado Privacy Act illustrates the challenges companies are beginning to face. The EU has the GDPR, while California, Virginia and Colorado will all have their own privacy legislation.
As individual states continue to adopt their own legislation, it will become increasingly complicated for companies to ensure compliance with the patchwork of applicable requirements. It’s little wonder that, in early 2020, then Salesforce co-CEO Keith Block called on the US to pass comprehensive privacy legislation.
In the meantime, the Colorado bill is headed to the governor’s office to be signed into law.