HiTechEdge

Tag: App Store

  • App Store Ecosystem Hit $643 Billion in 2020

    App Store Ecosystem Hit $643 Billion in 2020

    A new study has shown just how much the App Store ecosystem has grown, coming in at $643 billion in 2020, a 24% increase.

    While Apple’s iOS platform may lag behind Google’s Android, in terms of market share, it receives the lion’s share of money spent on mobile apps. According to an independent study by the Analysis Group, App Store sales grew 24% year over year in 2020, reaching a whopping $643 billion.

    Even more impressive, the number of small developers — defined as less than 1 million downloads and less than $1 million in earnings per year — has increased 40% since 2015. In fact, small developers now make up more than 90 percent of the App Store’s ecosystem.

    “Developers on the App Store prove every day that there is no more innovative, resilient, or dynamic marketplace on earth than the app economy,” says Tim Cook, Apple’s CEO. “The apps we’ve relied on through the pandemic have been life-changing in so many ways — from groceries delivered to our homes, to teaching tools for parents and educators, to an imaginative and ever-expanding universe of games and entertainment. The result isn’t just incredible apps for users: it’s jobs, it’s opportunity, and it’s untold innovation that will power global economies for many years to come.”

    The study is an important validation of the App Store at a time when Apple is locked in a high-stakes legal fight with Epic over the very future of that ecosystem.

  • Google’s Play Store Privacy Changes Won’t Match Apple

    Google’s Play Store Privacy Changes Won’t Match Apple

    Proposed privacy changes for Android developers will fall short of the protections Apple offers, according to new reports.

    Google made headlines when it informed developers it would be changing how privacy is handled. Developers will soon be required to disclose the security features their apps offer, whether an app adheres to Google’s Families policy, if the app’s safety section has been independently verified and if data collection is optional or required.

    Despite offering significant improvements over the current privacy protections, Google’s level of protection will still fall short of Apple’s recent moves, according to AppleInsider.

    In particular, Google wants advertisers to continue to be able to target ads, as well as quantify how effective those ads are. In contrast, Apple’s App Tracking Transparency (ATT) is specifically aimed at preventing advertising’s from tracking users.

    According to AppleInsider, two Google employees say the company is working to improve privacy, but dragging its feet at the same time. The company clearly has more to lose than Apple, since it makes the bulk of its income from advertising. In contrast, Apple makes the bulk of its money from hardware and paid services, meaning it doesn’t treat people’s data as the product.

  • Apple’s App Store Stopped $1.5 Billion in Fraud in 2020

    Apple’s App Store Stopped $1.5 Billion in Fraud in 2020

    Apple has released a report detailing its efforts to protect users, including that it stopped $1.5 billion in fraudulent App Store transactions.

    The App Store is at the heart of Apple’s case against Epic, with the latter suing to force Apple to allow alternative payment methods and app stores. Not surprisingly, Apple is touting the benefits of the App Store, and working to demonstrate how integral it is to the overall security of the iOS platform.

    In its latest report, Apple reveals some significant details regarding its efforts.

    In 2020 alone, Apple’s combination of sophisticated technology and human expertise protected customers from more than $1.5 billion in potentially fraudulent transactions, preventing the attempted theft of their money, information, and time — and kept nearly a million risky and vulnerable new apps out of their hands.

    Apple also says it blocked some 48,000 apps for having hidden or undocumented features; 150,000 apps for including spam, being copycats or misleading users; and 215,000 for privacy violations.

    The company is also tackling fraudulent app ratings.

    App Store ratings and reviews help many users make decisions about which apps to download, and developers rely on them to incorporate new features that respond to user feedback. Apple relies on a sophisticated system that combines machine learning, artificial intelligence, and human review by expert teams to moderate these ratings and reviews to help ensure accuracy and maintain trust. Since 2020, Apple has processed over 1 billion ratings and over 100 million reviews, and over 250 million ratings and reviews were removed for not meeting moderation standards.

    While the Apple vs Epic court case will continue for some time, Apple is certainly trying to make a compelling case for how the App Store works and why it’s so important to the iOS ecosystem.