Apple is ramping up its marketing for Apple TV+ in 2022, to the tune of $500 million.
According to The Information, via The Mac Observer, Apple TV+ has some 40 million subscribers, roughly half of which are paying a subscription fee. Apple had a very generous trial period initially, giving anyone who bought a new Mac, iPhone or iPad an entire year for free. Even though Apple has since reduced that to three months, T-Mobile is offering its users a free year of Apple TV+.
It appears the Cupertino company is getting serious about marketing its streaming TV service, something that has been a sore point for some Apple partners who believe the company hasn’t done enough in the past. Apple plans on spending some $500 million this year, and will release a new move or show every week during 2022.
Given that Apple has a number of critically-acclaimed and award-winning hits on its hands, it’s a safe bet the marketing will likely pay off.