HiTechEdge

Tag: Counterpoint Research

  • Apple Cutting iPad Production to Keep Up with iPhone Demand

    Apple Cutting iPad Production to Keep Up with iPhone Demand

    Apple is cutting iPad production in an effort to mitigate problems caused by the semiconductor shortage and keep up with iPhone demand.

    The semiconductor shortage has been impacting a range of industries, especially the tech industry. While Apple’s supply chain management is legendary, even it has been struggling to keep up with demand.

    According to Nikkei Asia, the company is severely cutting iPhone production and diverting components to iPhone production, since the two devices share many common components.

    “The scale of iPhone shipments of around 200 million units a year is much bigger than that of iPads. Apple’s most important and critical ecosystems are all surrounding iPhones, its iconic product. To add one more point, iPads do not have that strong seasonality like its flagship iPhones, which are always launched in autumn,” Brady Wang, a tech analyst with Counterpoint Research, told Nikkei Asia.

  • Xiaomi Is Now the Number One Smartphone Maker

    Xiaomi Is Now the Number One Smartphone Maker

    Just weeks after knocking Apple off as the number two smartphone maker, Xiaomi has now overtaken Samsung for the number one spot.

    Xiaomi has been making major moves in the smartphone industry. The company has benefited significantly from Huawei’s recent misfortunes, as the latter’s smartphone business has been sanctioned into near-oblivion.

    According to Counterpoint Research, that has created an opening for Xiaomi to become the top smartphone maker worldwide.

    “Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline,” noted Research Director Tarun Pathak. “The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East and Africa. In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints.”

    Samsung will have its work cut out to regain the top spot moving forward.